Hi. I’m Ivan – a marketing and PR professional currently based in Sofia, Bulgaria.

I graduated political science at the University of Freiburg in Germany, where I lived and worked for over 10 years.

I am the CEO of Propaganda Group – an open-minded and full thinking entrepreneurship ecosystem operating in three main business pillars – strategic full-service communication consultancy, media outlets and startup ventures.

Additionally, I am also Management Board Member at BDVO (Bulgarian Public Relations Association).

Propaganda was born in exceptional and inspirational times of the pandemic and economic turbulence, where we saw an opportunity. After years of working for various agencies, companies, clients and organisations, we decided to create our own space – a space which provides us with the comfort to deepen our vision and a team which inspires us to implement it. We developed our methodology for communication the contemporary topics of our society. And because those topics and issues are complex and the needs of our clients are multilayered, our method is holistic, open-minded and collaborative. We are inspiring initiators, sparring partners, creative strategists, and reliable implementers with strong methodical expertise. We make our clients successful through excellent, creative, and methodic corporate and brand communications born in the fast-changing digital era.

Previously, together with my team, we had the opportunity to give birth of exciting integrated campaigns for amazing brands such as A1, LG, Xiaomi, Huawei, Philips, Motorola, Lenovo, Dell, Novartis, IDES, Nexo, Global Films, Late Coffee, Forbes, WinBet, Monte Casino, RT Tax, ASBIS, AVON, Heineken brands, Jameson, Coca-Cola, Decathlon, Mastercard, Western Union, BAT, BATI – Bulgarian Association of Tabaco Industry, Fleishman Hillard, Discovery Networks and Eurosport, NatGeo-FOX, Durex, Sanofi, Nestle and many more. My team and I were announced 5 times as the best PR Agency in Bulgaria and won more than 80 local and international recognitions, including several SABRE awards.

I started my career in PR as Communications Officer at the Centre for European Policy (CEP), then I took the challenge to be part of diverse projects across Germany, Switzerland, France and UK in the fields of PR and marketing communications. In 2014 my professional journey brought me back to Bulgaria and up to the end of October 2020 I was Managing Director at one of the leading PR agencies – All Channels Communication. In the period 2019 – 2021 I was acting as Public Affairs and Public Relations adviser to the Management board of BESCO (Bulgarian Startup Association), between 2017 – 2021 as project coordinator for Bulgaria at the Innovation in Politics Institute in Vienna, Austria as well as I was contributor to the European political network Cosmopublic in Berlin, Germany.

My policy analyses are recommended readings for the Master courses in New Bulgarian University and since 2017 I am popping-up as guest lecturer in the fields of strategic Public Relations and Communications Management at University of Sofia and the American University in Bulgaria, but also as speaker at different professional forums and events.

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